Job Description :
Job Description:

Our client is in the process of implementing Marketo for Lead Generation, already have tools for Email marketing and customer outreach.
This BSA will lead all marketing technology projects with an immediate focus on Marketo.
Our client is looking for a Marketing systems analyst to lead and grow it’s marketing technology stack. The Marketing Systems Analyst integrates strategic thinking, problem-solving skills and cross-functional collaboration to execute on marketing strategy, drive innovation and business results. Utilize past experience to analyze business needs, partner with marketing teams to recommend, implement optimizations and marketing technology tools.


Bachelor’s degree in business, management information systems, computer science, or related field5+ years experience as a Business Systems Analyst
Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment
Marketing technology stack experience for SMM, Brand monitoring, Marketing automation, Outreach and Promotion, Chat and Survey, Forums and Community, marketing plan, spend analytics and intelligence processes
Experience in process and system development in the following areas: Google analytics, AdWords, GTM, Marketo, Eloqua, Iterable, CRM etc is required
Experience in building web, mobile analytics and metrics to analyze trends and estimate business impactExperience in various methodologies for planning and executing application development, enhancement or support. Guides the project team towards the incremental delivery of project releases
Proven history of working with developers and cross-functional business stakeholdersClear, concise technical writing skills and excellent interpersonal and communication skills
Experience with supporting multiple implementation work-streams simultaneously
Strong collaboration skills while working with SME''s, senior leaders, PMO and business users/ stakeholders to drive business analysis/user requirements,
Strong experience in negotiating scope and priorities and balancing for successful outcomes
Strong negotiation skills when working with business users to develop requirements and defend systems capabilities.
Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities
Basic understanding of database and integration approaches. Must be able to write basic - medium complexity SQL queries

Client : CriticalRiver Inc.