Job Description :
JOB RESPONSIBILITIES:
Own and drive a sizable revenue for the company with defined ROI growth targets via high-intensity experimentation to continuously elevate paid search marketing performance. As a senior member of the Paid Search team, you will:
Lead by example to build a culture of accountability and rigor and prove business impact across a diverse group of cross-functional stakeholders.
Bring clarity to KPIs, performance drivers, and competitive trends.
Nimbly manage and measure performance across an evergreen portfolio of keyword targets, but execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts.
Understand how changes in competition and the dynamic event landscape impact campaign performance, and build scalable automated solutions to stay ahead of the trend.
Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for paid search
Work through automation, tagging, and data integrity issues with cross functional stakeholders in Engineering and Anlaytics as they arise. Highlight technical pitfalls and become the driving force behind building a reliable foundation of marketing tech and process that will scale globally.
Work with engineering to deliver new features and enhancements to bidding models, rules, and automatic asset generation to improve toward financial targets.
Work alongside an innovation pod to continuously generate ideas to improve paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding.
Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEM, and drive stakeholders in analytics and engineering to deliver the required data and tools to do our job effectively.
JOB REQUIREMENTS:
4+ years of relevant digital marketing and strategy experience, with active / hands-on performance marketing experience a plus
Deep understanding of paid search optimization and market dynamics driving cost and returns
Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient grown
Powerful communicator with ability to engage and influence both teammates and senior management
Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of:
Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
Passion for live events - sports/concert/entertainment enthusiast a plus