Job Description :
Client: Wells Fargo
Need candidate on W2 upto $45/hr
Need locals
SF, CA
6 months
Title: Unica Campaign Marketing Analyst
Location: San Francisco CA
Type: Contract
Job Description:
Our client, a leading financial institution, seeks a Unica Campaign Marketing Analyst.
Responsibilities include:
Leads the planning, analysis, design, implementation, maintenance, and control of the organization''s server-class databases.
Consults with and advises senior management and multiple clients on high impact data or database management issues, influencing strategic direction.
Handles and leads various large-scale or highly complex data/database management activities including one or more of the following:
?designing highly complex logical and/or physical databases
?leading highly complex data modeling, mapping, integration, and capacity planning efforts
?developing management policies, procedures and standards
?business requirements identification, analysis and development.
Provides mentoring, guidance and general oversight to less experienced staff in a variety of database design, administration and/or modeling activities.
Leads complex projects.
Responsible for key aspects of outbound campaigns (mostly email) in collaboration with Marketing Managers, Lines of Business, Analytics teams and the email execution teams.
Campaign design of automated and one-time programs
Campaign build and execution
Campaign results analysis and fulfillment file delivery
Campaign Design and Strategy (10%)
Consult with the Optimization team to confirm and finalize marketing campaign requirements.
Determine data sources required to meet campaign specifications.
Translate marketing campaign requirements into campaign targeting/selection rules.
Campaign Build and Execution (80%)
Finalize campaign requirements with Optimization team.
Receive and QA any external data files (e.g., line of business files
Build campaigns in IBM Campaign (aka Unica Affinium
QA campaign build.
Provide waterfall reports and sample records.
Execute campaigns ensuring 100% error free work.
Troubleshoot any potential campaign issues.
Campaign Results Analysis (10%)
Support ad hoc campaign performance analyses with Optimization team.
Work with the Optimization team and email vendor to resolve any data issues.
Qualifications:
4+ years of experience in database marketing, marketing analytics, and/or data mining.
Strong experience understanding data structures and analyzing data from a business perspective.
3+ years experience working with an automated campaign management application; ideally IBM Campaign (aka Unica Affinium
3+ years of SQL and with extracting and manipulating large datasets for analysis purposes.
Demonstrated Campaign management experience working with non-technical marketing professionals.
Ability to translate between the business and technical communities.
Email marketing campaign execution experience