Job Description :
Marketing Operations and Analytics Manager
Newark, NJ
Full Time

7-10 years of experience leading marketing teams for financial organizations with different skill-sets: analytic, technical, and creative.
Hands on experience in developing and executing marketing programs for financial organizations, across email, digital, and events.
Solid understanding of marketing-tech tools: campaign automation, web tagging, web analytics, data analytics, data visualization, attribution
Responsible for managing direct marketing initiatives using the Eloqua platform to increase customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on-site display and jump pages
Ensure that the technical designs conforms to business functional requirements and develops recommendations for solutions to meet business and functional requirements
Preferred tool skillset experience: Eloqua (Campaign Automation), Ensighten (web tagging), Adobe Analytics (web analytics), Tableau (data visualization)
Excellent oral and written communication skills. Experience presenting to executive teams and large audiences
Proven ability to engage client stakeholders and demonstrate the business value/benefit of existing engagements & future opportunities. Should be able to comprehend client’s business processes end to end and propose solutions that would deliver significant value to the client
Experience leading cross-functional initiatives involving sales, product management, customer success, and IT
Proven ability to juggle multiple projects quickly
Previous experience managing and leading global teams across different geographies. Should be comfortable in some overlap with offshore (India) timings and work, guide & mentor offshore teams
Previous experience managing key relationships with cross-functional teams and internal/external stakeholders
Ability to collaborate, think strategically, and develop key product messaging and brand positioning
Excellent project management, time management and problem solving skills with a strong attention to detail
Team-building mindset and experience in managing and mentoring a group