Job Description :
Job title: Senior Google Analytics/ Implementation Engineer
Location: Austin, TX
Duration: 12+ months

Qualifications
Total 8-10 years of experience in digital marketing analytics space
5+ years working with Google Analytics 360 suite with an excellent understanding of digital analytics tagging best practices
5+ years’ experience in digital, ecommerce, web design, digital marketing, analytics or related field
4+ years’ experience working with digital tag manager tools such as Google Tag Manager, Tealium IQ, Adobe Dynamic Tag Manager, Ensighten
Hands-on experience working on 3rd party tracking implementations using tag manager templates.
Must be a proficient JavaScript developer, specifically as it relates to digital analytics implementation
Hands-on experience with one or more web analytics tools such as Google, Omniture SiteCatalyst and debugging tools like Google Tag Assistant, HTTPWatch or WASP
Experience working with jQuery, Regular Expressions, HTML CSS selectors
Knowledge of Python/Google BigQuery architecture will be an added advantage
Knowledge of database and data warehouse/data lake – Oracle, SQL Server, IBM DB2
Experience working with analytics implementations for Single Page Applications using the Angular or Ember frameworks
Experience working with analytics implementations for mobile applications (iOS / Android / Windows)
Experience working with digital data layers and a firm understanding of the W3C CEDDL specification
Evidence of thought leadership in solving complex technical problems with creative solutions under resource constraints
Experience in transforming qualitative and quantitative data into actionable recommendations and KPIs
Must be very organized and able to balance working on multiple projects and small enhancements
Experience collaborating and communicating across business, technology, and analytics teams
Must be articulate and inspire commitment to a higher standard
Manage change with integrity and a spirit of collaboration
Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations
Bachelor''s Degree with field of study in Marketing, Economics, Statistics, Computer Science, Engineering, Information Systems or related field
Previous experience of working with User Experience and Agile delivery teams would be an advantage
Responsibilities
Lead and architect technical vision for web analytics implementation, testing and reporting.
Serve as the "Tagging Architect" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
Develop and implement coding practices for site tagging and follow industry standards
Develop custom solutions using JavaScript with within Google Tag Manager for tracking user behavior with Google Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies.
Implement new analytics tags and strategically migrate old tag framework of GTM into the newly architected tagging framework of Google Tag Manager
Collaborate with multiple development teams to engineer and manage a digital data layer across Visa''s various digital properties (websites and mobile)
Create best practices framework
Test and validate the implementation of Google Analytics tagging changes throughout the development lifecycle
Educate testing teams on the tools and methods to validate digital analytics tagging effectively
Manage Google Analytics configurations including variables, classifications, and processing rules
Translate Digital Product Managers'' questions into KPIs and that can be measured from tracking user interactions on-site and within our mobile applications
Assist the Digital Marketing team with managing on-site remarketing tags utilizing Google Tag Manager
Assist development and marketing teams as a subject matter expert for the Eloqua and Marketo Marketing Automation tools, with a focus on Google Analytics and Google Tag Manager
Implement third-party tagging with various vendors like - Demandbase, LinkedIn, Facebook, On24, Marketo, Eloqua, etc…
Leveraging analytics API’s and building automation tools for analytics reporting that includes platforms such as Google Analytics, Eloqua, Marketo(email marketing) etc.
Conduct user training sessions on GA/GTM implementation to cross functional teams
Write SQL queries for data extracts and other data analysis needs
Complete accountability of testing the implementation
Foster curiosity, creativity and innovative thinking among team members to look externally, challenge assumptions, and promote excellence in a results-driven culture.