Job Description :
Digital Marketing Specialist
Job brief
We are looking for a qualified Digital Marketing Specialist to join our team. You will assist our marketing efforts using new media and digital tools.
3 - 5 years’ work experience as a Digital Marketing Specialist with SEO/SEM specialization
Experience implementing and optimizing Google Adwords campaigns
Ability to multitask and perform under tight deadlines
Excellent written communication and copywriting skills
Solid computer skills, including MS Office, marketing software (MailChimp, Salesforce, Hubspot, Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc
Knowledge of HTML, CSS and web development tools (e.g. WordPress) desired
Bachelor’s degree in Marketing, Digital media or relevant field
Coordinate the creation of digital content and optimize content considering SEO and Google Analytics (e.g. website, blogs, newsletters, press releases and presentations, etc
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc to help shape future marketing strategies
Manage end-to-end digital projects
Share content through various channels, establish our web presence to boost brand awareness
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Communicate with industry professionals via social media to create a strong network