Job Description :
Primary Responsibilities:
· Serve as “editor-in-chief” for the client collateral and assets used to drive wide range of marketing initiatives and sales engagements
· Manage projects leveraging 3rd party resources including copy writers, graphic designers, and industry experts/analysts
· Create strategies for contents/assets targeting specific persona such as C-levels and practitioners
· Work closely with sales and other groups to identify and create content needed for all phases of sales cycle
· Collaborate with various internal subject matter experts including data scientists, engineers, and security researchers to find creative ways to articulate Client benefits and differentiators
· Collaborate with others in marketing to create and execute strategies for various campaigns including nurture, content syndication, and one-off initiatives
· Given the start-up environment, support other marketing and sales initiatives as needs arise
Requirements and Qualifications:
· Excellent writer with 10 years of related marketing experience
· Experience in creating wide range of marketing assets from videos and case studies to e-books and infographic
· Experience in leveraging and managing 3rd party resources such as writers and graphic designers
· Proven success of leveraging in-house subject matter experts as well as creating assets directly
· Out-of-the-Box thinker with creative ideas to continually differentiate against competitors and the market norm
· Strong track record of collaboration with sales and others in marketing
· Experience in a start-up environment or network security industry is preferred