Job Description :
Mandatory Technical Skills
Ability to work with multiple digital marketing tools
Expertise in Digital marketing Tools – such as ExactTarget, Epiphany , Marketo
Expertise in advanced MS Excel analysis
Intermediate to advanced SQL skills
Understanding of Analysis skills, Campaign ROI, effectiveness etc.
Desirable Technical Skills
Advanced MS Excel
Hands on experience on more than one digital marketing platforms
Mandatory Functional Skills
Ability to multi-task and stakeholder management
Ability to thrive in a fast-paced, dynamic business environment
Extremely detail-oriented approach with strong analytical skills
Work with campaign response data and analyze for ROI and effectiveness
Extensive understanding of Digital Marketing
Excellent technical & analytical skills with strong marketing business acumen
Troubleshoot technical issues related to campaigns, list segmentation and other aspects of in-product marketing, as required
Desirable Functional Skills
Previous experience working with Digital Marketing Platforms
Passion to drive improvement in the overall customer experience
Previous experience in Copy editing
Customer focused / user empathy skills
Experience working across multiple groups and teams
Ability to present solutions/consult with Marketers