Job Description :
CRM Specialist - Midtown East Manhattan, NY
3 to 5+ Months Contract
Phone & Face to Face Interview

The MUST HAVE here is:
Salesforce Marketing Cloud – someone has to be able to set up email campaigns in this platform. Uploading/modifying the emails. Testing to make sure they send properly.

HTML for Emailing campaigns is a major plus

Reports to Senior Director, CRM

Key Goals & Objectives
Develop accurate and engaging communication campaigns across multiple regions and languages.
Be an integral part of driving innovation, helping to implement new campaign management, and Marketing automation platforms and tools.

Responsibilities
Primarily, help CRM team migrate existing and newly developed email creative assets to newly integrated and set-up Salesforce Marketing Cloud platform
In addition, help CRM team complete Business as Usual (BAU) functions, including:
o Assurance, testing, set-up and deployment of email campaigns in current platform
o Analyze and modify rules for identifying marketing campaign target audiences
o Facilitate translations into multiple languages
o Continuously improve Marketing communications and campaign processes to achieve corporate goals and metrics

Requirements & Experiences
Bachelor’s Degree in Marketing or related field
1-3 years of corporate level job experience preferably in a similar role
Hospitality, travel, luxury, international experience preferred

Skills & Abilities
Technical skills
o Proficiency in
HTML
DreamWeaver
Photoshop
Adobe Systems
Microsoft Office, specifically Excel
o Experience and familiarity with
CRM / email platforms (e.g. Salesforce Marketing Cloud, Responsys, Experian)
Reporting and analytics tools, including Google Analytics and Database/ OLAP tools (e.g. Microstrategy, Access, Brio, Cognos, SAS Analytics, etc a plus
Excellent organizational and project management skills with attention to detail
Strong communication and writing skills
Ability to communicate with external and internal resources / partners
Ability to work well in a cross-functional team
             

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