Job Description :
Title: Analyst
Location: San Francisco, CA
Duration: 06 – 07 months contract with high possibility of extension.

Top Skills
Omniture
applied Tag Management
applied data layer architecture

Job Description:
Here at Hotwire, we are all about user experience and in the fast paced world of e-commerce, knowing about our customer behavior is critical. We love answering the questions: What delights our users?; What frustrates our users?; How can we make our site better? In order to make these decisions we need high quality and well curated user behavior (web analytics) data to support making the right business decision to benefit our users. The Sr. Instrumentation Specialist will be responsible for Omniture implementation strategy and execution, web analytics data quality, owning administration of the web analytics tools and developing/owning tracking for new site features/points of sale (web and native app The Sr. Instrumentation Specialist will support all parts of the business including product, marketing, creative and analytics.
The ideal candidate will be intellectually curious, detailed and independent. Also crucial, are an applied knowledge of web analytics principals and best practices, in addition to a solid understanding of web technologies. The candidate should be a web analytics implementation expert and have a desire to grow in their role.
This position will report to the Director of Strategic Product Analytics. The Sr. Instrumentation Specialist will be part of a dynamic and energetic team responsible for driving significant growth by directly working with and supporting the Analytics, Product, Marketing, Engineering and BI teams.

Responsibilities:
Omniture
Partner with product teams to develop tracking strategies for existing and upcoming site features based on key metrics, behavior patterns, etc.
Manage the Omniture implementation for consumer web/mWeb, native iOS/Android applications and supplier portal
Lead the DTM implementation on web and own the DTM product
Empower analysts and other Omniture stakeholders throughout the company to gather the data they need (ad-hoc, projects, training)
Document tracking requirements for new and existing Omniture implementations, including those managed through Adobe Dynamic Tag Manager (DTM
Up-keep Omniture custom variable and segment documentation for internal use
Perform QA on new tracking as part of the sprint process, in addition to proactive QA of existing implementations
Manage the web tag auditing tool to proactively catch web Omniture data issues
Perform all related administration responsibilities (user provisioning, data classification, creating and removing variables, etc
Manage Adobe vendor relationship

Desired Skills and Experience Requirements:
B.S. Degree: Business, Engineering or related quantitative discipline
Master''s degree in a technical discipline preferred
8+ years of applied Omniture administration experience required
5+ years of applied Tag Management experience required
5+ years of applied data layer architecture and maintenance required.
Advance knowledge of Omniture reporting API’s and data feed.
Advanced knowledge of key Omniture data values (props, evars, events, visits, visitors, pageviews)
Advanced knowledge of other key Omniture concepts (segments, calculated metrics, classifications)
Advanced knowledge of the following Omniture (Adobe Analtyics) tools: SiteCatalyst (Reports & Analytics), Discover (Ad Hoc Analysis), Data Warehouse and Report Builder, Data Feed.
Omniture implementation experience is required
Functional understanding of JavaScript and ability to read standard code (C, Java) preferred
Functional SQL preferred
Functional understanding of Big Data Hive and Big Query preferred.
Strong analytic drive, with a focus on the details as well as the big picture
Ability to work cross functionally with all parts of the organization- product, marketing, engineering, UX
Experience with Tealeaf from an analyst or event-creation perspective a plus
Experience with other digital analytics tools such as heatmaps, surveys, marketing attribution/spend SEO platforms is a plus.
Excellent verbal and written communication skills
Should be self-motivated, curious and excited to learn new skills.