Job Description :
Overview:
You will work with cross-functional teams, including sales, product management, and corporate communications to drive product marketing activities necessary for growing market share for Adobe Campaign.
The environment is fast-paced, energetic, and highly collaborative.
This role will include the management of Product Marketers to help grow and scale the business.
Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success for the Adobe Campaign Solution.
Work closely with Adobe’s Global Marketing Organization to develop strategic programs that drive demand and pipeline.
Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive awareness and demand.
Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
Present the Adobe Campaign Solution at industry events, conferences, analyst and media briefings, and critical customer meetings.
Requirement:
Experience in product marketing or outbound marketing with focus on email, cross channel and/or digital marketing.
Excellent verbal and written communication skills with ability to work cross-functionally across sales, marketing, business development, & product management organizations.
Strong analytical mindset, ability to articulate and evangelize the power of email and cross-channel marketing.
Results-oriented approach, ability to take calculated risks
Ability to rapidly prioritize and react to changing market dynamics
Able to travel for customer meetings, company events, and training meetings
Familiarity with Adobe digital marketing products, particularly Adobe Campaign (formerly Neolane)
Knowledge of the digital marketing landscape and the ability to stay current on the changing market.