Job Description :
Experienced in leading / conducting workshops with the goal of aligning cross-functional teams on key performance indicators (KPIs) for ongoing reporting and optimizations
Demonstrated experience in digital analytics in building dashboards/ insights for digital measurement, (Adobe Analytics experience required)
Strong understanding of the digital measurement process (1)Conducting measurement planning workshops, (2)understanding of Tagging Schemas and familiarity with Tag Implementation/QA sub-process via debugger and via web analytics data review, (3) analysis and self-service data enablement)
Extensive experience in website Testing strategy development and deployment
Experienced in marketing personalization, ideally website personalization; understanding of segmentation
Experience working with technology teams and versed in relevant ‘tagging’ terminology’ to understand the troubleshooting of technical issues that impact data capture