Job Description :
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Position: Digital Analytics Consultant
Location: Newyork city, NY
Duration: Contract

Job Description:-

This position will be intimately involved in shaping our new platform we are building for higher education and decisions around the digital customer by leveraging data spanning multiple platforms to deliver a clear, concise, and data driven insights that lead to meaningful action.

Define a strategy and deliverables plan for new platform development which includes

Keyword strategies for optimal on-site performance
Detailed site analysis and technical recommendations
Detailed content recommendations
Comprehensive linking strategy
Work closely with other internal departments to develop fully integrated search campaigns

Think creatively and develop innovative tactics to improve efficiencies or drive more traffic to new platform.
Analyze the metrics in Google Analytics and Snowplow and provide recommendations to IT team for better site performance
Analyze the metrics with Optimizely and provide recommendations to improve sales

Required Experience/Skillsets:

A minimum of 10 years of Digital Analytics experience
A minimum of 5-7 years of experience working in an online retail environment
Perceived as a Subject Matter Expert in Google Analytics
Knowledge in snowplowanalytics is big plus
Experience in analyzing  A/B testing tools like Optimizely
Extensive analytics background with solid understanding of website best practices, ecommerce and digital marketing principles, measurements, and consumer behavior

Thanks & Regards

Anuj Chauhan

Technical Recruiter

Amiga Informatics

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