Job Description :
This position is responsible for developing and executing B2B partner and B2C member segmented and health plan-specific email communications, including Healthy Mind Healthy Body and Benefit Awareness email campaigns and web microsites for all UnitedHealthcare Employer & Individual lines of business.

Consultant provides ongoing expertise to sales and marketing teams regarding email marketing best practices and optimization of our digital communication strategy, ensuring brand and CAN SPAM compliance, accessibility, engagement and maximum marketing return-on-investment (ROI

This includes:
? Developing and executing email campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and digital/email best practices
? Assisting with projects that advance our email marketing capabilities and strategy; interfacing with other departments and external vendors with the purpose of finding the best solution to meet objectives

This individual works with both internal partners (Creative, Marketing, Sales, Legal/Regulatory, Data & Analytics, etc and with external vendors (SalesForce, Adobe, Litmus) to build and execute effective email campaigns.

Job Role Alignment:
? 70% Creative Development and execution/project management of e-communication email campaigns
? 30% Plan and develop e-Communications strategy to meet business goals Assist with projects that advance our email program

Required Qualifications:
? Bachelor''s degree or 5+ years industry experience required
? 3+ years email HTML and responsive design coding experience
? Significant experience with Exact Target/SalesForce Marketing Cloud (or similar email platforms), including proficiency using data filters and program automation
? Proficient in Microsoft Office Suite, Adobe Creative Suite, including Dreamweaver and Photoshop or similar programs
? 3+ years managing and prioritizing several deliverables.
? Strong expertise in email marketing and database-driven B2B and B2C direct marketing.
? Website development experience
Preferred Qualifications:
? Familiarity with AMPscript language to allow highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes
? Coding for accessibility standards W3C and Sec. 508 guidelines
? Familiarity with email and web analytics/reporting tools
? Familiarity with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI
Soft skills:
? Willingness to be flexible and work with ambiguity
? Ability to develop tactical plans and compelling marketing messages.
? Thrives in a deadline-driven environment, managing multiple tasks.
? Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of projects email campaigns.
? Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills.
? Able to work independently with minimal supervision; results driven.
? Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities.


Created By

Hi Toni.thanks for your help. I am submitting this request now. Please let me know if you have any questions.
2019-01-25 14:38:25