Job Description :
AEM Content Author/Creator
The Content Author/Creator works with the Content Strategy lead, marketing colleagues and other business partners to meet the content demands for the U.S. Bank website. The primary responsibility of this role is hands-on with Adobe Experience Manager (AEM) components and templates, web page creation and publishing. In addition to CMS publishing, this role will support content writing and editing needs on an as-needed basis.
Responsibilities include:
- Collaborate with product marketing, business lines, UX and Search Engine Optimization peers to create world-class customer experiences
- Work in a cross-channel environment publishing content for desktop/laptop and mobile devices
- Assist in gathering requirements and assessing content authoring needs of a given project
- Update content logs, copy documents and other documentation systems
- Provide strategic content recommendations and writing/editing support for product managers and business lines, and other content stakeholders
- Ensure professional-quality content for secure online/mobile banking interfaces, responsive websites, mobile apps, online lead/application forms, marketing pages and other cross-channel websites
- Analyze and understand end-to-end customer experiences to make sure all content is consistent in voice/tone/construction and technically correct
- Collaborate and partner with other U.S. Bank content authors, creators and strategists as appropriate to ensure consistent tone of voice and messaging for customers
- Write and edit a variety of digital content as needed, including marketing pages, informational content, navigational elements, form field labels and messaging, error messages, contextual help, alert messages and FAQs
- Participate as an observer in user interviews and usability
- Work with development and other internal team members on project implementation and launch activities, including stand-up meetings, defect resolution, acceptance testing, etc.
Basic Qualifications
- Bachelor''s degree, or equivalent work experience
- Prior experience authoring content for an enterprise website
- Three or more years of CMS content authoring experience preferably within the financial industry
Preferred Skills/Experience
- Bachelor’s degree in English, Journalism, Communications, Marketing or related field
- 3 years of professional experience authoring and writing for websites, mobile apps, software, or other digital platforms; transactional
- Strong interactive writing/editing skills (work samples required)
- Experience collaborating with large teams using outstanding communication skills
- Experience successfully executing and balancing multiple projects and tasks
- Demonstrated ability to write clear, compelling content that adheres to style guidelines and is substantially error-free
- Attention to detail, especially as it relates to complex customer interactions and compliance-mandated content
- Experience working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing priorities
- Ability to problem-solve and work independently when necessary
- Expert in Microsoft Office
- 1 year of experience in financial services, preferably online banking, wealth management and investments
- Experience with Adobe CMS content authoring, wireframes and design/prototyping software
- Experience working with UX, product and SEO teams
Required/Desired Skills
Skill
Required /Desired
Amount
of Experience
Adobe Experience Manager
Required
3
Years
Authoring or writing for websites
Highly desired
2
Years
Attention to detail
Highly desired
0