Job Description :
Job Responsibilities:
Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com
Develop and implement marketing automation in MarketingCloud (ExactTarget)
Understand and establish connections between MarketingCloud and SalesCloud
Analyze and report results that will drive further optimization for email performance
Continually enhance customer experiences using Salesforce.com and MarketingCloud automation
You Bring Knowledge and Expertise
? 3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, AmpScript, Social Studio, Advertising Studio and Contact Builder
? 3+ years of experience with Salesforce Sales Cloud and Salesforce Service Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration
Specific experience in:
? Certified Marketing Cloud Consultant or Certified Email Specialist
? At least 2 to 3 years of experience in Salesforce Marketing Cloud/ExactTarget development and implementations skills
? Experience in implementing Marketing Cloud Automations, Marketing Cloud Text (SMS), Push Notifications, Journey Builder
? Experience in implementing Marketing Cloud Connector for objects to sync data into a Data Extension in the Marketing Cloud
? Experience in Developing Reusable components in Marketing Cloud and setting up Triggered - real-time emails and text notifications
? Strong knowledge of developing AMPSCRIPT code and Script to implement personalization
? Experience with CSS and HTML for email creation
? Knowledge of basic SQL, including join statements
? Expert knowledge of responsive email development principles and ability to create HTML content to work across different browsers and email programs
? Experience in Managing account configurations Configuring Roles and Business Units
? Exposure to Contact Builder, Audience Builder and Predictive intelligence (preferred)
? Strong writing skills with the ability to create documentation for both business and technical stakeholders
? Troubleshoot issues related to HTML templates, list segmentation, tracking and other aspects of email execution, as required.
? Develop and coordinate social media marketing activities related to promotion of campaigns and thought leadership (Optional)
? Ability to propose cost effective marketing technology solutions to address business challenges such as improvement of development, processes and governance standards
? Experience in creating custom Salesforce landing pages
? Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment
? Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)
? Experience with marketing of financial services/regulated products a plus
MIMIMUM WORK EXPERIENCE REQUIRED:
3-5 years in Salesforce and MarketingCloud automation
Bachelor’s degree in relevant field or equivalent work experience