Job Description :
Job: Adobe Analytics
Location: Hoboken, NJ
Duration: Long Term
Rate: Open
Brief Job Description:
Experienced in Digital analytics & Search Tools :
Would be required to work with reporting of data from multiple channels such as web analytics tools such as Omniture ,Adobe Campaign
Would be required to implementation of Adobe analytics.
Well versed with custom tagging using DTM, various variables and props available in Adobe Analytics.
Required to do reporting and analyzing data using various products, such as Site Catalyst v15 interface, Adobe Report Builder, Discover for Ad Hoc analysis
Knowledge of how to build, manage and analyze Marketing Channels, Classification, Data Warehouse requests or Data Sources (offline data enablement)
Knowledge of different Internet Marketing channels and how to build, manage and setup in Omniture
Experience of implementation of Analytics Tags on websites a value add
Required to develop multi-channel marketing reporting and analytics by integrating and consolidating data from a variety of sources
Maintain an analytical framework to extract new insights and understanding of performance based on client usage data and other datasets
Experience of implementing Search Engine optimization in Digital platform. Knowledge of search tools like Elastic Search, Lucene etc will be plus
Qualification:
Work Experience (No. of years):
Total experience: 6+ years in Digital Analytics.
2+ Experience with Adobe Analytics and DTM.
Experience in client management.
Technical Expertise:
· Omniture/Adobe Campaign/
· At least one or two of the following certifications from Adobe: Adobe Certified Expert (ACE), Processing Rules, ACE Reports and Analytics, ACE Digital analytics, ACE Reports and Analytics : Implementation Certified
· Intermediate MS – Office (esp. Excel, PowerPoint)